Staples
I worked on Staples for both Canada and US which are, oddly, not the same company.
Back to school. And beyond.
Today’s school supplies, tomorrows career tools. We wanted to celebrate the connection between parents, students, and teachers and show how these influences come together to encourage a passion or dream. (This was the US work.)
This Is How I
In an effort to shake off the impression that they were merely a stationary store, we reinvented Staples as “The working and learning company”. This new platform was launched with a suite of spots that showed how customers accomplished their goals with Staples’ help. (This was the Canadian work.)
