If you’re here, you’re probably looking for a copywriter.
I could tell you that great copywriting is really just storytelling.
I could tell you about my 10+ years of experience, crafting strategic and emotive stories for big brands with big budgets and small brands with big dreams. I could mention that I’ve written for nearly every platform and medium with the kind of insight that cuts through. Or that my aim in everything I write is to connect to the messy, beautiful complexity of the human experience.
But that’s my story.
What if I told you, you don’t need just a copywriter?
You need someone who can inspire or delight. Move people to tears, or action. Someone who can find magic in the mundane or take complex ideas and make them accessible.
What you need is a storyteller.
Someone who understands the difference between copywriting and storytelling.
Someone like me.
WHERE I’VE BEEN
OLIVER | SR WRITER (contract) | 06/2024 – 10/2024
CHURCH + STATE | ACD (contract) | 01/2024 – 06/2024
MATERNITY LEAVE
TANK WORLDWIDE | ACD | 01/2022 – 08/2022
DIAMOND | ACD | 01/2019 – 08/2021
JACKMAN REINVENTS | SR WRITER | 12/2018 – 11/2019
SID LEE | SR WRITER (contract) | 07/2018 – 12/2018
UNION | INTERMEDIATE WRITER | 06/2017 – 06/2018
PUBLICIS | INTERMEDIATE WRITER | 06/2015 – 06/2017
BLAMMO | WRITER | 10/2013 – 05/2015
KOBO | WRITER | 08/2012 – 10/2013
OPEN. A CREATIVE COMPANY | WRITER | 06/2011 – 07/2012
WHAT I’VE WORKED ON
Pharma - Moderna | Pfizer
Food & Beverage - Skip the Dishes | Tim Horton’s | Keith’s | Orville Redenbacher | Wendy’s
Health & Beauty - Bayer | Spectro
Financial - TD | EQ Bank
Telco - Rogers
Automotive - INFINITI
Service - TTC | Commissionaires | Fuel Transport
Sports & Entertainment - Netflix | DAZN
Fashion - Smythe Les Vestes | Cougar
Retail - Value Village | JC Penney | Kroger | Best Buy | Staples US | Staples Canada | Massy | Toys’R’Us
Tech - Kobo
WHAT I’VE LEARNED
Curiosity is a muscle, exercise it.
There’s no one way to do things; what worked yesterday might not work today.
Be grateful for challenges; growth comes from being uncomfortable.
Good ideas come from anywhere and everywhere.
If you think you’re the smartest person in the room, chances are you’re not.
Being nice doesn’t cost a thing, but the ROI is massive.
There is absolutely no shame in asking for help or admitting you don’t have all the answers.
FORMAL EDUCATION
I have a BA Hons from Dalhousie University where I studied Philosophy and a Certificate in Advertising Copywriting from Humber.